How to see the forest you love despite the trees in the way

I am so wrapped up in the day-to-day activities of my business that I don’t get around to working on the big picture. How much of a problem is this, really? After all, I love the work we do and I’m really good at it.

Thoughts of the day: A business needs more than the work it does. An owner has an obligation to the business, to ensure that it stays around to continue doing what it does to serve the needs of its customers and employees. By organizing and overseeing the business you can also ensure you get to do the work you want to do long into the future.

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Mastering the ‘game’ of marketing

There is so much information out there in marketing. It makes it hard to get attention and look believable. As we test new things, we don’t know if each new marketing idea will work or not. How do we keep from making ourselves crazy?

Thoughts of the day: Hang in there by looking at marketing as a game. Build muscle and results through practice. Play by the rules and play for long-term results. Just get started. Make sure you have the right team for the game you want to play.

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Manage your cash flow so your business stays afloat

Cash flow is short, cash is tight. Makes it hard to plan the next three to four months. We’ve been making money, so I don’t understand. And I’m worried about what comes next, in case we lose money in our slow period. On top of everything, we have three payrolls in one month coming up soon. Yuck! How do I get out of trouble?

Thoughts of the Day: Look at the whole picture to figure out how the business is doing. Use credit lines properly. Be disciplined about managing the situation. Sell your way out of the problem the right way.

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How do Trainers Train Themselves to Train?

42248149 - instructor running fitness boot camp

42248149 – instructor running fitness boot camp

I’m not a good trainer. I need to be mindful of that while ramping up a business development person — our next important hire. And I need to use this opportunity to get better at training because it’s a critical skill to have.

Thoughts of the day: Be a role model. Have patience. Let your trainee make mistakes and learn from them. Let your passion show through. Don’t try to teach everything at once. Learn about the person you’re training. Back up your training with reference materials.

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Accountability Starts at the Top

My partner does not respond in a timely manner. Not only does it slow me down, it hurts the productivity of the rest of the organization. He’s a good guy and I know he cares and is committed. I do think that as owners sometimes we’re not accountable enough. Got any suggestions on what to do about this?

Thoughts of the day: Ask people to be accountable. Change their thinking. Be significant. Recognize and reward good behavior. Make sure you’re on the same page.

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